Focused on the customer
Good, customer-focused argumentation is based on understanding everything there is to know about them. We identify the members of the buying centre and analyse their needs along the business process. What grabs their attention? What gets them interested? What information do they need about functions, applications, processes or integration?
We take a close look at the buyer persona, their environment and challenges. This delivers important insights that let us shape your message, taking content, emotional and objective aspects effectively into account.
Creating identity
Building your communication strategy around the customer is all about a fact-based, authentic story. It is this story that makes your business come to life. This is how we create the story of your business:
We analyse your positioning, values and history. Based on this information, we create an objective and informative profile. In the next step, we describe the character and attitude of your company.
This makes the identity clearer and feel more alive. We then focus on your mission, the thing that drives the story forward. What do you do to follow your mission? What hurdles do you overcome? It is this that makes it possible to keep telling your story in a way that is always exciting and engaging.
